We all kind of imagined it was happening, but for some reason I didn't think it was actually happening. Turns out that Netflix does throttle users that are considered high traffic. According to [this Wired article] that means you'll need to watch and send back more than 11 or 12 movies a month. So they went from saying No throttling taking place to saying it would bankrupt us. I don't really mind that they slow down shipments to high traffic customers - it costs $0.78 in postage per DVD - I wish they hadn't originally advertised it as Unlimited. That seems pretty slimy.